I study how Africans buy. Then I teach it. Now I'm building the tools.

"Business is hard. In Africa, it's war."

The businesses that win here won't do it with borrowed strategies. They need knowledge and tools built for this terrain — frameworks that understand Africans deep beneath the skin.

"Say what others won't say. Do what others won't do."

I'm rebellious by nature. It shows in how I think, teach, and build. The safe path is crowded. The uncomfortable truth is where the advantage lives.

"Afrimotions — because we don't just feel, we perform emotions."

A Nigerian celebrating a new car? It's pepper dem season. "My enemies didn't win." "#WhatGodCannotDoDoesNotExist." Now imagine an American celebrating a car? "OMG I just got my dream car!"

Same event. Completely different expression. One is personal joy. The other is a public performance — directed at enemies, doubters, and everyone watching.

In Africa, we have emotions in abundance. We don't just feel — we perform. All it takes for a mother to tell her child not to eat from neighbors is a single look. No words. That's Afrimotions. A whole emotional language that Western marketing will never understand.

"I learned emotional marketing from my environment."

I grew up in a rural face-me-I-face-you settlement. Envy, shame, and status had legs — they walked around the compound. I watched a neighbor buy chicken not because she craved it, but to remind another woman they weren't mates.

When my mother couldn't afford to send me to university, she wasn't worried I might not turn out well. She was worried about the shame — the shame of not being able to send her only child to school. A child she managed to have at 40.

That's emotional marketing. My environment gave me the sample size. Data shows most Africans still live this way — communal, rural, where emotions run deep.